![]() "Make Work Matter" became the underpinning idea of Standard Projects' approach to DevRev's brand. Instead, we focussed on the net benefit of adopting DevRev – with DevRev, you 'Make Work Matter' by giving insight, purpose and power to developers and customers alike." That simplicity doesn't have to be communicated as childish or playful. "DevRev has a highly engineered, technical product that is seamless and intuitive. "We didn't want to be pigeonholed as 'yet another SaaS product' and certainly wanted to avoid the category's obsession with juvenile trends, illustration and language," Flynn told Creative Boom. DevRev needed to communicate maturity and premiumisation while still speaking to creative minds – makers – about the powerful benefits of the tools. To help DevRev ensure that its groundbreaking offer stood out in a sea of other SaaS products, Standard Projects was tasked to take a somewhat complex B2B offering and find a way to visually and verbally communicate the value, benefits and uses of this multi-faceted platform with clarity and simplicity.įor Flynn and his team, standing out in the saturated SaaS market and showing off the elevated nature of DevRev's product and service meant that the brand needed to part ways with the scrappy, playful aesthetic that many SaaS platforms lean into.
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